Distilled with herbs · usually 20 to 45%

Herbal bitters

The little glass that comes to the table after a meal. Dark and herbal, sweet at first and then bitter. Here you can read what herbal bitters are, what styles there are, how much alcohol they contain, what they taste like, and how to drink them. And which glass to choose.

Distilled with herbsUsually 20 to 45%Bittersweet and herbalThe classic digestif
At Gall & Gall from € 10,6912 offersSee prices ↓
NIX18 - No 18, no alcohol
Jägermeister, 70 cl bottle
20 to 45%depending on the brand
Brands

The best-known herbal bitters

All drink brands →

Four bottles you’ll see in almost every bar. From sweet and ice-cold to completely dry.

Jägermeister, 70 cl bottle

Jägermeister

35% · Germany

Made in Wolfenbüttel since 1934. It contains 56 herbs, roots, blossoms, and spices, and rests for a year in oak barrels. The sweetest of the four, and best straight from the freezer.

About Jägermeister →
Underberg herbal bitter, 12 x 2 cl

Underberg

44% · 2 cl servings

Herbs from 43 countries, wrapped in that brown paper since 1846. No sugar, intensely bitter, and meant to be enjoyed as a single serving after a meal.

About Underberg →
Fernet-Branca, 70 cl bottle

Fernet-Branca

39% · Milan

Amaro from Milan, made since 1845, with more than 27 herbs. It tastes of menthol and is very bitter. Behind the bar, a shot of Fernet is the drink you share with your colleagues.

About Fernet-Branca →
Schrobbelèr herbal liqueur, 70 cl bottle

Schrobbelèr

21.5% · Tilburg

Herbal liqueur from Brabant with 43 herbs, made since 1965. Smooth and sweet, and at 21.5%, the lightest of the four. A carnival favorite.

About Schrobbelèr →
All brands and flavors

Every herbal bitter, listed by brand

All drink brands →

5 brands and 2 flavors, each with its own page about taste, cocktails, and the right glass.

Underberg 3 bottles of 2 cl

Underberg

44% · the original
About the brand →
Fernet-Branca, 70 cl bottle

Fernet-Branca

39% · the original
About the brand →
Schrobbelèr herbal liqueur, 70 cl bottle

Schrobbelèr

21.5% · the original
About the brand →
Angostura Aromatic Bitters, 20 cl bottle

Angostura

44.7% · the original
About the brand →
What is herbal bitter?

Herbs, roots, and peels in distilled spirits

Herbal bitter is a spirit made from distilled alcohol and flavored with herbs, roots, and peels. Think gentian root, anise, ginger, licorice, saffron, bay leaf, and citrus peel. Some recipes use a handful of ingredients, others well over fifty, and almost every brand keeps its recipe secret. What you get in the glass is dark and spicy. You taste sweetness first, followed by the bitterness of the roots. Most bottles are between 20 and 45% alcohol. The sweeter the bottle, the lower the alcohol percentage tends to be. The dry, genuinely bitter bottles are at the higher end.

They’re made in much the same way everywhere. The herbs steep in alcohol for weeks or months; sometimes the mixture is distilled, then often left to rest in oak barrels for a while. The amount of sugar added at the end determines what the bottle is called. Under the law, more than 100 grams of sugar per liter makes it a liqueur. That’s why Jägermeister is officially a Kräuterlikör, while Underberg, with no added sugar, is simply a bitter. They’re still shelved next to each other in stores, because you drink them the same way.

And that’s almost always after a meal, served in a small glass of two to four centiliters. Bitter compounds such as gentian get digestion going. That’s why these drinks were originally created as medicine, and later remained on the table as digestifs. The serving temperature depends on the brand. A sweeter herbal bitter tastes best ice-cold from the freezer, because the cold tones down the sweetness. A dry Italian or German bitter, on the other hand, is served at room temperature. That brings out the herbs.

In brief

TypeDistilled spirit with herbs and roots
AlcoholUsually 20 to 45%
BaseHerbs, roots, peels, and spices infused in alcohol
AgingOften aged in oak for a few months to a year
TasteBittersweet and spicy, from smooth to very bitter
GlassSmall cordial or shot glass, 2 to 4 cl
What types of herbal bitter are there?

Five styles, from smooth and sweet to completely dry

Every country has its own version. The difference lies mainly in the sugar content and how bitter the makers dare to go. One bottle in this lineup isn’t for drinking; you use it drop by drop.

Jägermeister, 70 cl bottle

German herbal liqueur

usually 30 to 35%

The sweeter side. Lots of herbs, aged for a year in oak, and enough sugar to temper the bitterness. Dark and warming, and the best-known of them all. It should come ice-cold from the freezer.

Best for: ice-cold as a shot
Example: Jägermeister →
Underberg herbal bitter, 12 x 2 cl

Digestive bitter

usually 40 to 45%

Dry and strong, with no added sugar, and meant to be enjoyed after a heavy meal. Underberg sells it only in 2 cl servings. More isn’t the idea.

Best for: one serving after a meal
Example: Underberg →
Fernet-Branca, 70 cl bottle

Italian amaro

usually 16 to 40%

The Italian branch, ranging from mildly bitter to extremely bitter. Fernet-Branca is at the extreme end. It tastes of menthol and medicine and is barely sweet. In Argentina, they drink it with cola.

Best for: neat after a meal, or with cola
Example: Fernet-Branca →
Schrobbelèr herbal liqueur, 70 cl bottle

Dutch herbal bitter

21.5 to 30%

Beerenburg made with Dutch gin from the north and Schrobbelèr from Tilburg. Lower in alcohol, smoother and sweeter than the German and Italian bottles. Almost always served ice-cold.

Best for: neat and ice-cold, in a shot glass
More about Beerenburg →
Angostura Aromatic Bitters, 20 cl bottle

Cocktail bitters

44.7% · per dash

Not a drink, but a flavoring. A concentrated tincture of gentian and spices, a few drops of which add depth to a cocktail. It’s far too sharp to drink on its own.

Best for: Old Fashioned, Manhattan
Example: Angostura →
And what else?

Almost every country makes its own herbal bitter, and on the same shelf you’ll find bittersweet Italian aperitifs.

Browse the brands →
What does herbal bitter taste like?

Bittersweet and spicy, with warmth

Nose

Herbs & roots

You smell dried herbs, roots, and baking spices such as anise, ginger, cloves, and licorice. Underneath is the earthy scent of gentian. Sweeter brands also have notes of caramel.

Palate

Bittersweet and full-bodied

Usually sweet and syrupy at first, then the bitterness spreads across your tongue. The less sugar, the sooner that bitterness comes through. With a dry digestif bitter, you taste it right away, with no sweetness at all.

Finish

Long and warm, with a cool edge

The herbs linger for minutes, often with a hint of menthol that feels cooling. That's exactly why a small glass after a heavy meal feels so pleasant.

Sweet 3/5
Herbal 5/5
Fruity 1/5
Strength 3/5

This is a general picture of the category as a whole. Jägermeister and Schrobbelèr rank higher in sweetness. Underberg and Fernet-Branca score around 1 for sweetness and 4 for strength.

How to drink it

Three ways to drink herbal liqueur

You always pour a small serving; two to four centiliters is enough. Only the temperature varies, and that depends on the sugar in the bottle.

Ice-cold as a shot

Put the bottle in the freezer for a few hours and pour 2 to 4 cl into a chilled shot glass. At 35%, it won't freeze. The drink will just get thicker and much less sweet. That's how you drink Jägermeister, and that's how they serve Schrobbelèr in Brabant, too.

The right glass →

As a digestif after a meal

A dry herbal liqueur should not be chilled in the freezer. Pour 2 to 4 cl at room temperature into a small stemmed glass and let it sit for a moment. That's when the herbs really open up. Underberg is served as a single 2 cl portion, and Fernet-Branca in a shot glass.

About Underberg →

With cola or tonic

Pour 4 cl of herbal liqueur with about 12 cl of ice-cold cola into an ice-filled highball glass and add a slice of orange. In Argentina, with Fernet-Branca, it's called a Fernandito. In Friesland, they do the same with Beerenburg. It also works with tonic, which keeps it drier.

About Beerenburg →
From the online shop

The right glass for herbal bitters

A small glass is the rule. A shot glass if the bottle comes straight from the freezer, or a stemmed cordial glass as a digestif. If you’re adding cola or making a cocktail, use a larger glass. These are the glasses we recommend ourselves.

100% breakage-free delivery
Eclat Longchamp Shot Glass
For serving ice-cold

Eclat Longchamp Shot Glass

Set of 6 · 4.5 cl · cut diamond pattern
€ 25,95View
Royal Leerdam Gilde Shot Glass
For a digestif

Royal Leerdam Gilde Shot Glass

Set of 6 · 6 cl · classic stemmed shot glass
€ 17,95View
Onis Icon Tumbler
For cocktails

Onis Icon Tumbler

Set of 6 · 35 cl · heavy base, classic whiskey glass
€ 33,95View
Arcoroc Islande Long Drink Glass
For cola

Arcoroc Islande Long Drink Glass

Set of 6 · 33 cl · tempered glass, an affordable all-rounder
€ 14,95View
Frequently asked questions

What people often ask us about herbal bitters

Can’t find your question here? Browse our cocktail recipes or send us a message.

To the cocktail recipes →
What is the alcohol percentage of herbal bitters?
Usually between 20% and 45%, and the alcohol percentage gives you a good idea of the taste. Schrobbelèr is 21.5%, most Beerenburg brands are 30%, Jägermeister is 35%, Fernet-Branca is 39%, and Underberg is 44%. The higher the alcohol content, the drier and more bitter the drink usually is.
What’s the difference between herbal bitters and cocktail bitters?
It’s how much you use. You drink herbal bitters from a 2 to 4 cl glass, neat or with cola. Cocktail bitters like Angostura are much more concentrated. You add a few drops to an Old Fashioned or Manhattan for flavor. There’s a reason they come in a 20 cl bottle with a dropper. No one drinks them neat.
What’s the difference between herbal bitters and herbal liqueur?
The sugar, and that distinction is set by law. Above 100 grams of sugar per liter, it’s officially a liqueur. That’s why Jägermeister’s label says Kräuterlikör, while Underberg is made without added sugar and is therefore a true bitter. In practice, we call both herbal bitters.
Is Beerenburg also an herbal bitter?
Yes, Beerenburg is the Dutch branch of the same family. It’s genever with an extract of herbs and roots, almost always at 30% ABV. Schrobbelèr from Tilburg, at 21.5%, belongs too, though it’s much sweeter and milder. On our Beerenburg page, you can read where the name comes from and which Frisian brands are available.
Why drink herbal bitters after a meal?
Because of the bitter compounds. Gentian root and similar herbs stimulate digestion, and these drinks were originally devised as medicine for that purpose. With Underberg and Fernet-Branca, the idea is the same: a small glass after a heavy meal. It has never been conclusively proven, but the ritual persists across half of Europe.
Should herbal bitters go in the freezer?
That depends on the brand. Sweeter bottles like Jägermeister and Schrobbelèr taste best ice-cold, because cold dulls the sweetness and makes the drink more syrupy. A dry bitter like Underberg or Fernet-Branca is best served at room temperature, because the herbs go dull in the freezer. There's no rush. Thanks to the alcohol, an opened bottle keeps for years.
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Buy herbal bitters

Want the bottle delivered right away? Order herbal bitters online from Gall & Gall. Gall & Gall has 51, including 12 on sale.

Special offerHooghoudt Kalmoes Beerenburg 77 herbs
Special offer

Hooghoudt Kalmoes Beerenburg 77 herbs

100 cl · sold by Gall & Gall
€ 16,99€ 13,49At Gall
SaleHooghoudt Beerenburg 74 herbs
Now on sale

Hooghoudt Beerenburg 74 herbs

100 cl · sold by Gall & Gall
€ 16,99€ 13,49At Gall
SaleHooghoudt Zachtbitter 53 Herbs
Now on sale

Hooghoudt Zachtbitter 53 Herbs

100 cl · sold by Gall & Gall
€ 16,99€ 13,49At Gall
Special offerJägermeister
Special offer

Jägermeister

70 cl · sold by Gall & Gall
€ 18,99€ 14,99At Gall

Prices as of November 5, 2026, as reported by Gall & Gall. You can check the current price and stock at Gall & Gall. Glazen.nl receives a small commission if you buy anything through these links; it won't cost you anything extra. No 18, no alcohol.